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The most inspiring brands in hospitality

We are STORY Hospitality
About Us
Founded over a decade ago by Abu Dhabi Capital Group, STORY Hospitality has grown into a respected international management company. We operate distinctive properties through our STORY and CUE brands, creating spaces that truly connect with local communities worldwide. Beyond hotels, we’ve expanded our expertise to managing offices, retail spaces and apartments across Dubai and Abu Dhabi. Our roots in private investment have shaped our approach – balancing exceptional guest experiences with strong returns for property owners.
The story of STORY hospitality
We craft environments where your personal journey unfolds. Through thoughtful design and attentive service, moments become memories.





Extraordinary Talent at STORY Hospitality
At STORY Hospitality, we put people first. Our team members form the backbone of everything we deliver, and how we work together matters just as much as what we accomplish. We’ve built our workplace around mutual respect and shared responsibility. Central to our approach is maintaining clear ethical principles. Our Code outlines expectations for everyone who represents STORY Hospitality when interacting with any stakeholder – whether colleague, guest, property owner, supplier or partner.
Read about Our Visions & Goals


Working at STORY means being part of something real. We value people who mix skill with heart, who aren’t afraid to bring fresh thinking to old problems. We learn by doing and grow by sharing. Good ideas can come from anyone. Your work here matters – to our guests, our partners, and to all of us who call STORY home.


Discover our efforts to reduce environmental impact & promote eco-friendly practices


Enjoy and read The news
Stay updated with the latest from our portfolio of extraordinary properties around the world. Discover exclusive offers, grand openings, and inspiring stories that capture the essence of the STORY experience.