The most inspiring brands in hospitality

Founded over a decade ago by Abu Dhabi Capital Group, STORY Hospitality has grown into a respected international management company. We operate distinctive properties through our STORY and CUE brands, creating spaces that truly connect with local communities worldwide. Beyond hotels, we’ve expanded our expertise to managing offices, retail spaces and apartments across Dubai and Abu Dhabi. Our roots in private investment have shaped our approach – balancing exceptional guest experiences with strong returns for property owners.

STORY Seychelles

On Mahé’s Beau Vallon coast, STORY Seychelles offers elegance with a Creole soul where guests craft their island narrative.


STORY Rabat

Among ancient walls in Morocco’s capital, STORY Rabat offers 38 intimate havens where discreet luxury awakens the senses.

STORY Makkah

Steps from the Grand Mosque, STORY Makkah offers a blend of spiritual connection and refined Islamic hospitality.

STORY Le Carrousel Rabat

STORY Le Carrousel Rabat

In Rabat’s gardens, STORY Le Carrousel blends royal heritage with creative vision as a landmark for luxury travelers.

CUE hotels

CUE hotels

CUE Hotels: a lifestyle brand created to transport and transform, ideal for independent travelers seeking extraordinary experiences.

The H Dubai Hotel

The H Dubai: your gateway to Dubai’s dynamic heart with vibrant dining, nightlife and the award-winning Mandara Spa.

Fishermans Cove Resort Seychelles

Fisherman’s Cove Resort

Nestled on Beau Vallon’s three kilometers of pristine ivory sand, Fisherman’s Cove Resort welcomes Seychelles’ most discerning travelers.

Al Maya Island & Resort

Minutes from Abu Dhabi, Al Maya Island & Resort blends relaxed luxury with beachfront indulgence in a private paradise.

The story of STORY hospitality

We craft environments where your personal journey unfolds. Through thoughtful design and attentive service, moments become memories.

Extraordinary Talent

Extraordinary Talent at STORY Hospitality

At STORY Hospitality, we put people first. Our team members form the backbone of everything we deliver, and how we work together matters just as much as what we accomplish. We’ve built our workplace around mutual respect and shared responsibility. Central to our approach is maintaining clear ethical principles. Our Code outlines expectations for everyone who represents STORY Hospitality when interacting with any stakeholder – whether colleague, guest, property owner, supplier or partner.

Read about Our Visions & Goals

Visions and Goals

Working at STORY means being part of something real. We value people who mix skill with heart, who aren’t afraid to bring fresh thinking to old problems. We learn by doing and grow by sharing. Good ideas can come from anyone. Your work here matters – to our guests, our partners, and to all of us who call STORY home.

Enjoy and read The news

Stay updated with the latest from our portfolio of extraordinary properties around the world. Discover exclusive offers, grand openings, and inspiring stories that capture the essence of the STORY experience.