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The most inspiring brands in hospitality
We are STORY Hospitality
About Us
Founded over a decade ago by Abu Dhabi Capital Group, STORY Hospitality has grown into a respected international management company. We operate distinctive properties through our STORY and CUE brands, creating spaces that truly connect with local communities worldwide. Beyond hotels, we’ve expanded our expertise to managing offices, retail spaces and apartments across Dubai and Abu Dhabi. Our roots in private investment have shaped our approach – balancing exceptional guest experiences with strong returns for property owners.
STORY Seychelles
On Mahé’s Beau Vallon coast, STORY Seychelles offers elegance with a Creole soul where guests craft their island narrative.
STORY Rabat
Among ancient walls in Morocco’s capital, STORY Rabat offers 38 intimate havens where discreet luxury awakens the senses.
STORY Makkah
Steps from the Grand Mosque, STORY Makkah offers a blend of spiritual connection and refined Islamic hospitality.
STORY Le Carrousel Rabat
In Rabat’s gardens, STORY Le Carrousel blends royal heritage with creative vision as a landmark for luxury travelers.
CUE hotels
CUE Hotels: a lifestyle brand created to transport and transform, ideal for independent travelers seeking extraordinary experiences.
The H Dubai Hotel
The H Dubai: your gateway to Dubai’s dynamic heart with vibrant dining, nightlife and the award-winning Mandara Spa.
Fisherman’s Cove Resort
Nestled on Beau Vallon’s three kilometers of pristine ivory sand, Fisherman’s Cove Resort welcomes Seychelles’ most discerning travelers.
Al Maya Island & Resort
Minutes from Abu Dhabi, Al Maya Island & Resort blends relaxed luxury with beachfront indulgence in a private paradise.
The story of STORY hospitality
We craft environments where your personal journey unfolds. Through thoughtful design and attentive service, moments become memories.
Extraordinary Talent at STORY Hospitality
At STORY Hospitality, we put people first. Our team members form the backbone of everything we deliver, and how we work together matters just as much as what we accomplish. We’ve built our workplace around mutual respect and shared responsibility. Central to our approach is maintaining clear ethical principles. Our Code outlines expectations for everyone who represents STORY Hospitality when interacting with any stakeholder – whether colleague, guest, property owner, supplier or partner.
Read about Our Visions & Goals
Working at STORY means being part of something real. We value people who mix skill with heart, who aren’t afraid to bring fresh thinking to old problems. We learn by doing and grow by sharing. Good ideas can come from anyone. Your work here matters – to our guests, our partners, and to all of us who call STORY home.
Discover our efforts to reduce environmental impact & promote eco-friendly practices
Enjoy and read The news
Stay updated with the latest from our portfolio of extraordinary properties around the world. Discover exclusive offers, grand openings, and inspiring stories that capture the essence of the STORY experience.
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NOI Residence: Redefining Luxury Living Among Hotels in New Cairo
While numerous hotels in New Cairo offer temporary luxury accommodations, NOI Residence—developed by URBNLANES and part of the STORY Hospitality portfolio— has emerged as a groundbreaking alternative for those seeking a permanent…
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STORY Hospitality Partners for Sustainable Certification Programme
UAE, Abu Dhabi, 24 February 2021: STORY Hospitality, an integrated and innovative hospitality management platform, is pleased to announce its global partnership with Green Key, the world’s leading sustainability certification programme for…
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Spark Inspiration with Story Hospitality
By delivering best service culture, providing a transformative and inspired guest experience, STORY Hospitality, formerly H’Mark Hosts is an integrated and innovative hospitality management platform.