We are an Abu Dhabi, UAE based hotel management platform, currently managing 6 properties under recently launched brands STORY Hotels & Resorts and CUE Hotels.

The company has presence in Dubai, Seychelles, Podgorica and Rabat and a strong pipeline to develop new projects, both urban and vacational, for the upcoming years.

Our Philosophy

  • Our Vision

    To be the most ispiring brand in hospitality for guests, team members and stakeholders alike.

  • Our Mission

    At STORY Hospitality we own and operate unique properties in established key tourist destinations around the world. Immersed in the local community, we as a team are passionate about building and maintaining trusted and commercially sustainable stakeholder relationships.

  • Our Purpose

    To provide our guests with a transformative experience worth sharing by delighting all their senses.

Our Values

We Believe ...

  • The best service culture is driven by agility and personal touch.
  • A natural enthusiasm for our role fosters employee and guest happiness.
  • Every individual is significant and valued.
  • Trusting teams are built on integrity and respect.
  • Going the extra mile is always worth it.
  • We have social and environmental responsibilities to our communities and the world we live in.
Our Brand Positioning

At STORY Hospitality we believe that a parity offering is not enough. We aim to create hospitality experiences that embrace progress, inspiration, and that challenge the norm. We seek to add something meaningful to our guests’ travel experience so that their inspiration comes not just from the destination but also from their hotel stay.

We are STORY Hospitality Inspirational Hospitality Transformational Hospitality.

Our Brands