Few words about us
We are an Abu Dhabi, UAE based hotel management platform
Founded over a decade ago by Abu Dhabi Capital Group, STORY Hospitality has grown into a respected international management company. We operate distinctive properties through our STORY and CUE brands, creating spaces that truly connect with local communities worldwide.
We also manage other assets
Beyond hotels, we’ve expanded our expertise to managing offices, retail spaces and apartments across Dubai and Abu Dhabi. Our roots in private investment have shaped our approach – balancing exceptional guest experiences with strong returns for property owners.
Victor Abou-Ghanem CEO, STORY Hospitality
Chief Executive Officer of STORY Hospitality (a subsidiary of Abu Dhabi Capital Group), Victor Abou-Ghanem is an accomplished executive with extensive global experience in hospitality and investment management.
As CEO of STORY Hospitality, he brings a strategic vision shaped by decades of leadership in financial structuring, mergers and acquisitions, and operational excellence across four continents. His expertise spans family-owned enterprises, private entities, and private equity-backed businesses, with a strong focus on scaling assets and optimising profitability.
Victor has worked with many leading global hotel groups, including Rixos Hotels, the Dorchester Collection, Rocco Forte Hotels and Kempinski Hotels. He holds an Executive MBA from IE Business School in Madrid and a Bachelor of Science in International Hospitality Management from EHL
Hospitality Business School in Lausanne. Victor is also a Certified Management Accountant (CMA) and a Chartered Financial Analyst (CFA), bringing deep financial acumen to his leadership role.
Fluent in French, Arabic, and English, he combines his business expertise with a global perspective, making him a driving force in the luxury hospitality sector.
Victor is a fitness enthusiast who enjoys gym workouts, kitesurfing, football and Formula 1 racing. He is an avid traveller, having visited over 40 countries, and he values the cultural insights these experiences bring to his work and management style. He takes pride in his discipline and ability to activate and help others.
STORY Philosophy
Our Vision 01
To be a well reputed boutique hospitality management company operating in growing & emerging destinations worldwide. To be the most inspiring brand in hospitality for guests, team members and stakeholders alike.
Our Mission 02
At STORY Hospitality we own and operate unique properties in growing and emerging destinations around the world. Immersed in the local community, we as a team are passionate about building and maintaining trusted and commercially sustainable stakeholder relationships.
Our Purpose 03
To provide our guests with a transformative experience worth sharing by delighting all their senses. Our guests always leave with a truly engaging experience worth sharing.
We believe in our values
Service culture driven by agility and personal touch..
Natural enthusiasm fostering employee and guest happiness.
Every individual is significant and valued.
Trusting teams built on integrity and respect.
Going the extra mile is always worth it.
Commitment to social and environmental responsibilities to communities and the world.
Our brand positioning
At STORY Hospitality we believe that a parity offering is not enough. We aim to create hospitality experiences that embrace progress, inspiration, and that challenge the norm. We seek to add something meaningful to our guests’ travel experience so that their inspiration comes not just from the destination but also from their hotel stay. In today’s competitive hospitality market, distinctiveness creates value. STORY Hospitality builds exceptional experiences that transcend industry standards through innovative design and authentic local connections. Our diverse portfolio demonstrates this philosophy in action across multiple destinations. This deliberate approach yields measurable results: stronger guest loyalty, premium pricing, and enhanced property values for our partners. By challenging conventional hospitality norms, we’ve created a brand position that appeals to discerning travelers while delivering exceptional returns for stakeholders.
Discover our efforts to reduce environmental impact & promote eco-friendly practices
Enjoy and read The news
Stay updated with the latest from our portfolio of extraordinary properties around the world. Discover exclusive offers, grand openings, and inspiring stories that capture the essence of the STORY experience.
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NOI Residence: Redefining Luxury Living Among Hotels in New Cairo
While numerous hotels in New Cairo offer temporary luxury accommodations, NOI Residence—developed by URBNLANES and part of the STORY Hospitality portfolio— has emerged as a groundbreaking alternative for those seeking a permanent…
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STORY Hospitality Partners for Sustainable Certification Programme
UAE, Abu Dhabi, 24 February 2021: STORY Hospitality, an integrated and innovative hospitality management platform, is pleased to announce its global partnership with Green Key, the world’s leading sustainability certification programme for…
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Spark Inspiration with Story Hospitality
By delivering best service culture, providing a transformative and inspired guest experience, STORY Hospitality, formerly H’Mark Hosts is an integrated and innovative hospitality management platform.
