We are an International Management Company currently managing 6 properties under recently launched brands STORY Hotels & Resorts and CUE Hotels.

We also manage other assets such as Offices, Retails and Apartments in Dubai, Abu Dhabi and Podgorica. STORY Hospitality is part of Abu Dhabi Capital Group LLC, a private investment company based in Abu Dhabi, United Arab Emirates.

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Our Brands

Provocative by Design.

STORY Hotels & Resorts is for all those who appreciate design and style and who feel most alive wherever the artistic sensibility is celebrated.

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Unplug & Play

CUE is a lifestyle hotel of choice for the independent modern traveler. For those who appreciate playful environments, vibrant design, and escapist social interaction CUE puts them at the center of the scene.

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A destination of life and style..

The H Dubai, is a gateway to the Middle East’s most dynamic city. Renowned for its eclectic and vibrant selection of dining and nightlife experiences; the award-winning Mandara Spa..

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Fisherman´s Cove Resort

Complimented by a peaceful environment the guest rooms and suites is set amidst lush tropical gardens that set the scene for explorers, romantic couples and families to an inherited paradise.

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Al Maya Island & Resort

Welcome to Abu Dhabi’s most popular private island beach club. Located on a sun-kissed island off the coast of Abu Dhabi, it´s a destination for lavish living, restful relaxation and delightful indulgence.

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Sustainability & CSR

We strive to promote an environmentally-conscious focus within our hotels and among our team members.


We are a small flexible company, results driven, owner centric, focusing on achieving high GOP Margins while delivering great service.

Our development strategy is focused on operating 5 and 4 star hotels in key capital cities in Middle East, Africa and Europe. We look for owners who don’t want their property to be managed as one of the many but, instead, in a “tailored” way that maximizes its results with a very personalized approach, finding the right balance between excellence in guest experience, product and service and profitability.


Working at Story Hospitality

At Story Hospitality we believe in Humans. People are the heart of our business and it is important that we work and life in a respectful and responsible manner. Our aim is to maintain high ethical standards. This Code of Ethics outlines the norms every person at Story Hospitality must follow when dealing with stakeholders (colleagues, guests, owners, suppliers and any other person).
News & Media

Spark Inspiration with STORY Hospitality

Previously known as H’Mark Hosts, the UAE-based hospitality management company rebranded as STORY Hospitality Effective from 10 February 2021, the new brand identity heralds into a new era with a superior level...

STORY Hospitality Partners for Sustainable Certifi...

The partnership will boost the brand’s sustainability efforts by introducing innovative ecological methods, raising awareness and creating behavioural changes UAE, Abu Dhabi, 24 February 2021: STORY Hospitality, an in...