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STORY Hospitality joins Global Hotel Alliance, bringing exclusive benefits to guests worldwide
STORY Hotels & Resorts’ guests gain access to GHA DISCOVERY, Global Hotel Alliance’s (GHA) award-winning loyalty programme with more than 35 million members.Members can enjoy exclusive member rates, flexible rewards, and elevated privileges at more than 1,000 hotels globally.STORY Hospitality, the…
How to Elevate the Hotel Guest Experience: From First Impression to Lasting Loyalty
A guest books a room. They arrive, check in, sleep, and leave. In practice, that’s the version of the hotel guest experience that produces one-time stays rather than loyal, returning guests. According to PwC research on customer experience, 73% of consumers…
Hotel Revenue Management: Strategies for Smarter Pricing and RevPAR Growth
Most hotels still set their rates by watching competitors or reacting to seasonal demand. That approach fills rooms, but it rarely captures what each room is actually worth. Hotel revenue management changes the equation by replacing instinct with data, guest segmentation,…
