The partnership will boost the brand’s sustainability efforts by introducing innovative ecological methods, raising awareness and creating behavioural changes
UAE, Abu Dhabi, 24 February 2021: STORY Hospitality, an integrated and innovative hospitality management platform, is pleased to announce its global partnership with Green Key, the world’s leading sustainability certification programme for the hospitality industry. This partnership aims to support all hotels under STORY Hospitality portfolio with tools and resources for sustainability certification.
Claudio Capaccioli, CEO of Story Hospitality, says: “At STORY Hospitality, we have a strong commitment with sustainability and our mission is to continually look for ways to preserve and protect natural resources by reducing waste and energy, while providing the best of experiences and services to our guests. We are delighted to have partnered with Green Key, the world’s leading sustainability certification programme for the hospitality industry. Green Key will support us by strengthening our sustainable practices across all our properties”.
The partnership with Green Key is part of a broader initiative within STORY Hospitality to encourage and promote an environmentally-conscious focus within its hotels and amongst team members. STORY Hospitality strives to continuously communicate its sustainable efforts to its guests to create awareness and encourage them to join in the simplest practices to reach lead a more environmentally friendly lifestyle.
“The hospitality industry plays a key role in the UAE and it’s important that the sector recognises their responsibility towards sustainability especially in the current scenario. We are looking forward to have all our hotels receiving the Green Key recognition for its sustainability efforts soon”, Claudio added.
Green Key was established in 1994 and is managed by the international charity, the Foundation for Environmental Education, and its national member organisations. Currently more than 3,200 tourism establishments across 65 countries across the globe hold a Green Key certification.
Finn Bolding Thomsen, Green Key International Director, adds: “As the world’s leading eco-label with awarded establishments in 65 countries, we are experienced in working with sustainability at hotels in different parts of the world. We are very proud to be chosen as STORY Hospitality’s certification programme partner and we are looking forward to the cooperation.”
For more information, visit https://story-hospitality.com/
About STORY Hospitality:
STORY Hospitality is the hospitality arm of Abu Dhabi Capital Group, a private institutional investment company based in Abu Dhabi, United Arab Emirates. STORY Hospitality’s brand collection includes STORY Hotels & Resorts and CUE Hotels, located in prime and amazing destinations worldwide.
STORY Hospitality has a current portfolio of five hotels and resorts and plans to add four properties within the next 24 months. Each property is designed and empowered to offer guests a world of inspiration.
Over the coming 24 months, STORY will further expand into Abu Dhabi, Bahrain, Makkah and Morocco. By 2025, STORY Hospitality plans to manage 12 properties across the globe.
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